We do a full range of internal and external optimization to raise the position of the site in the results of search engines for key user queries. Optimization is aimed at increasing network traffic and the number of potential customers. This service includes:
- Collection and clustering of the semantic core
Gathering keywords (how users search online) and categorizing the keys into categories and subcategories of the site in order to increase the relevance of the queries.
- Updating the structure of the site according to the core
Based on the semantic core we form a convenient and user-friendly structure of the site.
- Working with metadata
For each page of the site form and write unique meta tags (title and description). They are used to form a correct and attractive snippet.
- Handling headers H1-H6
We distribute the main page headers, write the keywords.
- Work with content on the site (writing optimized texts and maintaining the information section)
For the correct distribution of the keys on the body of the page, we prepare the terms of reference for the texts, their writing and publication. In parallel, we work with the info-section, fill it with useful content, reviews. In parallel with this, we are working with the info section, filling it with useful content, reviews, etc. to attract additional traffic.
- Crowd-marketing work
This is one type of work with external factors. We select thematic forms and sites, place positive feedback about your company and provide a link to your site. It serves to improve the citation of the site in the network and attract additional traffic.
- Working with press releases
This refers to external factors. We select thematic sites, news sites, information portals. We check them for technical parameters and place an advertising article on them about your company with a link to your site.
- Reporting with a cross-section of positions and full analytics
At the end of each month we provide a detailed report on the work done, the results achieved, produce a collection of positions on which your site is located in search results. We provide a full report on the money spent and the formation of a work plan for the next month.
- Budget expences
Advertising budget is not included in the cost of this service.
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